Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video has all sort of different elements, such as the usage of Chromo key- where we made Kim stand out from the background. Her dress was coloured yellow- matching the autumn leaves, with the of colour corrector. We have also used different locations, unlike in some music videos where the artist only uses one place e.g. A studio. We have done our music video in three locations- Lavender fields, London and Brighton, we chose these locations because we thought that they were appropriate for our song- "Sun is Up". We had constant changes to hold the eyes of the audiences glued to the screen. In our music video we also have Style, which is one of the main component behind every successful music video. We have used mainly long shots to unveil the beautiful backgrounds and to make Kim stand out from the scenery. We also have a story line to go with the song, which is very unique because the story is usually isn't the dominant part of the video.

We have a mixture based storyline where the artist is playing as well as a narrative storyline occurring and the camera cross cuts to each scene. We have used few tracking shots and used jump cutting in our editing processes. We have also used bright lighting and creative settings. The colours would appeal to our target audience- mainly young teens, as many pop stars are young themselves and express themselves through the lyrics of the song. This is very effective because it shows their emotions and how they may feel.

Focus Group- Audience Feedaback

Final A2 Music Video

digipak Final Version

This is our digipak for the album. In the front cover we used a shot of Kim standing by the shore with the beach at the background, it is effective because it makes her stand out from all the other objects around. On the front cover we also have a logo stating "special edition" to make it very unique. We wrote the title in a pinkish background to give the "crush" felling. The back cover involves a shot of Kim sitting at the seashore and beside her is is all the songs from the album. The name of the song is written in brown to match the colour of the stones on the shore. Kim's dress is also favoured with the colour of the background. At the bottom of the song list is the bar code. The name of the production company is also mentioned on the bottom of the back cover.

The background of the inner cover has petals of roses and is in a pink background. The pink background once again represents the "love" and "crush", whilst the idea of the roses came from the shot- where Kim is spinning round in Lavender fields whilst roses are falling upon her. The name of the production company is once again mentioned below in light blue letters. The informations in the inner cover tell you everything about the song, and the opinions from magazines and newspapers like "The Sun".

In the inside, where the CD is held, we have a picture of Kim on the background. It is not edited because it will be very effective without any effects added.

Weekly Updates

Week 1

We planned our locations and we were working on our pre-production work. We had alot of suggestions for where we are to film and also had different song selections. We all settled on the "Sun is Up" by Inna at the end.

Week 2

We started to work on the cast and crew. We decided that Ashley and Daniel were the cameramans and that myself and Syed yake over the editing. We asked Ashley's dance teacher to be in our video, therefore we went to see her, toask if she was able to feature i nthe video.

Week 3

The dancer teacher couldn't feature in our music video, therefore we were on the search for another female, who had the same timetable as us- so that they can film with us. We asked some of our friends to be in our music video, but some didn't have time or weren't interested. We however tried our best to convince them, but still they couldn't do it.

Week 4

We finally found someone who could feature in our music video, it was Daniel's sister, Kim, we had to convince her to do this role because she was really shy. After 4 weeks of searching we found a good artisit, and we started to take off filming. We started to film at Lavender fields first, and then planned to film at brighton over the weekend.

Week 5

We went to lavender fields to film all the section from this location. There were very good scenery, we took a lot of good long shots. Kim cooperated very well with us and we got all the shots done in a few goes.

Week 6

We filmed all the Brighton section today, however I couldn't make it due to personal reasons. When I looked at the shots afterwards, they were to a good professional standards, with the low budget we have.

Week 7

We planned to get our London scenes done this week, but due to everyone's busy schedule and deadlines, we couldn't make it.

Week 8

This week we got our London scenes finished, and started on the editing works, we used "Final Cut". We didn't do much editing this week, because we had to get used to this software. However we were playing round and got very good effects.

Week 9

This week we started the editing works with full dedication, we start chopping off unwanted bits, and shortened any shots that were long. There were difficulties, when we had really good shots, but someone get in the way, so therefore we had to scale the shots, and some even though were good we couldn't use it, because even after scaling the shot had disturbance.

Week 10

Some of the shots taken in Lavender fields didn't come out well, therefore we had to go film again in Lavender fields, however I wasn't there in this occasion because I wasn't able to make it.

Week 11

We had all our editing work put in the right order, and now just add effects to it, however we encountered a lot of difficulties trying to shorten bits down, and to get the myhming right.

Week 12

We finished all our editing and the music video is all finished and all it is, the post production work to be done. We need to do our director's commentary and focus group- audience feedback.

Week 13

We finished all our post production work and the entire coursework is finished.

Progress Report

So far we have filmed in Brighton and Lavender fields- Oaks Park. We have done our major portions, however there is only a little portion left to film in London. As a group we discussed all the shots we want to shoot, and used different kinds of shots in ever scene. However I couldn't make to the filming in Brighton, due to the fact that I had an University opening day. Ashley and Daniel still carried on and came back with mind blowing shots. When we started editing the scenes, we were able to realize how good every shot was. We assume that after every shots have been edited, the entire video would look professional.

However, when Ashley and Daniel were filming at Brighton the weather didn't favor us. The sky looked very cloudy, but we expected it to be very clear and blue. We plan to finish our filming- the shots in streets of London by next week.

Preliminery Focus Group