Evaluation Question 3

What have you learnt from your audience feedback?

From our audience feedback we have gathered a lot of information, even though most of the comments made were positive there were one or two exceptions.

We received very good comments for our use of chromo key, where Kim was seen in black and white, whilst her dress and the leaves on the tree were yellow. They also loved the shot were Kim is spinning round in Lavender fields and roses are falling up on her, they said it went well with the story line of the music video. They also liked the shots were we put each shot on top of each layer. We also good a very positive feedback for our digipak. They said that it was aimed at audiences aged 16-24, which was our intention. We also got very good comments for the choice of locations, because it was all suitable for a "love" song. One of the audiences said- "I like the choice of your locations, because each one of them, if you think about it, gives a loveable feeling".

However our drawback was that, the front cover of our digipak wasn't very clear and that if a clear image of Kim was taken then it would of been really good. Another negative feedback we received was that "the use of layers, is ok for one or two shots but nothing more"- therefore it was a bit boring after a few times. One other comment that was raised was, the shot with Kim laying on the floor, was really good, but it seems as if she's "ill". Therefore we were considering changing it, but it was a really good shot, so we didn't make any changes.

Overall, we received a very good feedback from our audience, and they also stated that our music video will suit our target audience- 16-24. They also mentioned that our digipak poster was not really clear and that the picture was pretty dark, therefore we had to re-modify our front image for the poster.