Storyboards carried on

Storyboards

Analysis Of Music Video

California King Bed- Rihanna

At the start of the video we identify a medium shot of Rihanna laying in grass. As the video progresses there are alot of close-ups seen, which shows us to see all the information- like tattoo's. The close-ups show all the emotions of the artist singing. Editing wise the video contains lots of elements, such as fading which brings the video to live. Laura Mulvey's "Male Gaze" theory we look at the artist from a heterosexual point of view. Her clothes are very little- symbolizing her as a angel, and that she shouldn't be left alone. the video is slow paced- which brings all the emotions out, and the lyrics are also slowed down to synchronize with the video. There are alot of sex appeals, due to her attitude in the video- touching her body as if someone else is. The uses of feminine colours suggest that her target audiences perhaps are women, and young teenagers.

Lighters- Bruno Mars ft. Eminem

The video opens up on Bruno Mars on the piano, the location is very unique because you wouldn't expect a person playing a piano in a garage. The room Eminem is seen in, follows the stereotype of low class people seen as unclean. The room is all spread out with mess, and not cleaned up, clothes everywhere. He also seen wearing hoodies, which brings back the "bad boy" image. There are locations such as tunnels, where thugs are seen, in this video Eminem is seen as the "bad" person and Bruno Mars as the innocent one. The video is also fast paced, with collaborates with the lyrics. The editing is also fast paced. Royce is seen in a prison, which symbolizes his dark side, due to the uses of lighting. They have used wide range of camera shots to make the target audience interacted. It is very amazing to see the contrast between a person playing a piano, and then a few shots later there is two people who are identified as "criminals". When there is low lighting- dark, the mis-en-scene refers back to the name of the track "bad meets evil", due to the fact that the dark lightings suggest evilness. When the person is in prison, on the walls graffiti is seen, which stereotypically shows that the low class people are involved in street graffiti.

Representation Of The People

The people in our group are going to be represented in a way, which teenagers will love to see the video. We would include all the elements that you could see in a B, C1 and C2 social demographic video. The locations we also picked would be seen as a comfort zone for the target audience. The people involved in our group are all of the same age group, which we are intending to attract interest from. We will represent them in a similar way to how the media would, however in a positive way rather than in a negative role.

The target audiences will be very pleased with the fact that we have showed them in a positive role. We will try and break the law of showing teenagers in a negative role, and give them a "new look".

Shooting Schedule

First shooting- 19th Monday- Practice filming.

Second shooting- 21st Wednesday- filming at Lavender fields, Oaks Park.

Third Shooting- 24th Saturday- filming in London streets.

Fourth shooting- 26th Monday- Lavender fields.

Fifth shooting- 28th Wednesday- filming in London- scenery

Sixth shooting- 1st Saturday- Brighton beach

Research On the Music Industry

Usually the studio recorded version is played through a speaker while the artist/band play along with their live instruments. Without this it is found out to be very hard to sync it all up. It is mentioned that a couple of directors use tricks like playing the song, and having the artist/band playing the song at a double speed, and then slowing it down to normal pace, which allows it to fit with the studio version of the song.

The main purpose of the producers producing music videos is to:

1. show different talents- in Michael Jackson's "Thriller", he showcased his other talents such as acting and dancing.

2. to entertain.

3. to sell the record.

4. mainly for advertising purposes, to expand the artists profile.

by selling and making songs the artist will be earn so much money and also become well known.

Construction Of Mis-En-Scene

House Party

1. The way the character is dressed.

2. Plastic cups.

3. Bottles.

4. Lights with dark background.

5. DJ.

6. People.

7. Casual smart party wear.

Club

1. Bottles.

2. Bar.

3. Furniture/seating.

4. DJ.

5. Smart clothing.

6. Lighting.

Beach

1. The Pier.

2. The rides.

3. The scenery of the sea.

4. Huts.

5. bikini type clothing.

Lavender Fields- Oaks Park

1. Floaty dress.

2. Wooden seating area.

Detailed Description Of Target Audience

The target audience for our music video are "Pop lovers", however they don't have to be interested in the Pop genre, because our music video will grab attention from all directions. They could be Pop-Rock, or just Pop fans. We are mainly aiming to target both male and females between the age of 16-20. This is due to the fact that at these age groups most teenagers will tend to be clubbing, drinking etc, so our song will straight away grab their attentions. However the older generation can also listen to it, since the music brings a sense of joy, and there isn't a specific age to music.

The social demographic is where people are placed into groups, according to their interests and class- high class, middle class and low class. In the social demographic standards, we are aiming to target the groups B, C1 and C2. This is due to the fact they are the middle class people, and they have a job where they get paid a fair amount. It could however attract some kind of attention from the lower class, due to fact that, they are teenagers who are interested in drinking, smoking etc.

The audiences could also like other music- Michael Jackson's "Thriller"- which was a massive hit among every person, we aim to bring the same dilemma but mainly aiming people from ages, gender and class as I've mentioned above. We also aim to attract interests from all ethnic groups. To be honest, people who are a "clubbing type" will love this music video, because it is based on their situations.

Props List

Below are the list of props, we'll be needing in to use in our music video:

1. Actress

2. Extras- People who are there already, or people who we invite

3. Alcohol

4. Mini bar- If we don't get to go to the clubs

5. DJ- incase we don' t get the chance to go into the clubs

6. Beach- props are already there

These are the props that we are intending to use for our music video, however there could be more props added later on.

Equipment List

1. Cameras

2. Lighting

3. Tri -pods

4. CD player

5. A3 sheet of paper, with the lyrics on

6. Speakers

Location Lists

Below are the locations which we are planning to use for our music video:

1. Possibly a club in London, if not we'll host a Party.

2. Brighton beach- Night/Day time, due to the fact you get the best effects.

3. Lavender fields, near Oaks park.

4. London streets, outside clubs- during Night/ Day time.

5. outside of clubs- to show the real reaction of how people are reacting.

We will mostly be filming in these locations, however if we come up with different locations in the near future, we'll update the blog. We chose these locations because it combines well with music type we are going to film- Pop/ Dance.

Goodwin's & Laura Mulvey's Analsis Of Music

Goodwin's Theory

Goodwin has stated in his theory that there is a relationship between the lyrics and the visuals, with the visuals illustrating the lyrics, as well as mentioning that there is also a relationship between the music and the visuals. In his theory it is also mentioned that record companies mostly demand a lot of close-ups of the main artist or bands. He also stated that voyeurism is present in many music videos, and lastly that there are likely references to intertextuality.

How its going to apply to our video.

Our video will show characteristics from "Pop" genre, since the music itself falls under the Pop genre. There would be relationship between the lyrics and the visuals at different intervals, however it can't be seen the whole way through. Since we are planning to shoot the video in a night club (majority of it) i think that there will be a relationship seen between the music and the visuals, since the song is a very fast beat type. The editing will also be fast paced to keep up to speed with the visuals and the music. We are not sure whether we are going to show voyeurism of the female body in our video, however there are ideas. We haven't thought about using any intertextual references yet.

Laura Mulvey's Theory

Laura Mulvey came out with a theory called the "Male Gaze", which basically is when the audiences are put into the perspective of a heterosexual man. Her theory also stated that sexism didn't only exist in texts, but also on the way they were presented.

She came out with three "looks" that occur in films to serve to sexually objectify women.

1. The first "look" is how a male perceives a female character.

2. The second "look" is how a spectator feels seeing the female character on screen.

3. The third "look" combines the first and second "look", and allows the male target audiences to take the female character as their own personal sex object, due to the fact that they can relate themselves to the male character, whom they believe they re looking through.

How its going to apply to our video.

We are going to have a male character, whom is a flirty, player type therefore the male audiences can relate themselves to the male character, since the location is mostly set in a night club, the target audiences can relate it to themselves and feel as if they are with the rest of the cast.

Intertextuality In Music Videos

Intertextuality is when one type of media refers to another type of media. Music videos borrow ideas from other music videos, movies or video games.

For example Shania Twain's "Man I Feel Like a Woman", she borrowed ideas from Robert Palmer's "Addicted to Love". This type of intertextuality uses other music videos to get their ideas from. There are occasions when music artists use scenes from movies, to apply in their music videos. For instance in Madonna's "Material Girl", she has used ideas from the movie "Gentlemen Prefer Blond"- the dance sequences, and has applied the same idea to her music video, with identical costumes and props. Another way of showing intertextuality is by grabbing ideas from video games- The Red Hot Chilli Peppers's "Californication" uses ideas from the video game "Grand Theft Auto" due to the fact that the audiences (like myself), think that the band members are controlling the scenes on the visual. An advantage of using ideas from video games is that it can attract interests from young generations, since they are mostly involved with gaming.

List of people involved

These are the people I am going to work with for our music video, including myself. We wanted to work together due to fact that us 3 (Daniel, Ashley and I) were in the same tutor groups since year 7, and we know each others well, and also we are really comfortable working with one another. Syed joined us in year 9, and has already made very huge impact to the group, with his ideas.

1.Ashley

2.Daniel

3.Rakulan

4.Syed

Analysing Digipaks

Jessie J- Who You Are (2011)

Jessie's album cover for 'Who You Are' is an example of an album which is very strong and effective- because it focuses mainly on the artists facial expressions and appearances. They have also used very effective colours like black and gold for the title. The gold writing for the title gives a thought that this album is very precious and priceless. It also gives the artist a "gangsta" look since her facial expressions don't show a smile or a sense of joy, instead it brings a type of "scary" feeling as you get when you see teenagers wearing hoodies. The gold writing also gives it a RnB style look due to the fact that it is gold plated. I will take these features into account, but we might not use style of the album title since our video song falls under the POP genre.

Katy Perry- One of the Boys (2008)

Katy Perry's album cover for "One of the Boys" is sexually shown, therefore it would catch the audiences eyes in the high street. She is showing her figure- which will attract the muscular side of the sex. The cover uses feminine colours of bright pink and baby blue- which symbolizes that this album's main audiences are females. They have used a long shot to allow the audiences to see her surroundings- which are also very feminine e.g. flowers etc. The title of the album is written in an "joyful" way which kind of brings a environment with happiness, unlike the one above. We will certainly use this idea, since it falls under the same genre as ours.

3 Main Categories Of Music Videos

Performance Based Video

These are a type of music videos which feature the artist/band/group performing the song through most of the video. It’s the type you would choose if you were under a low budget, like us for example. A good example of this is would be "Grenade" by Bruno Mars since he appears through out the video.

Narrative Based Video

This type of music category tries to tell a story through the video. Usually involving the artists themselves or maybe even other characters. The story is sometimes linked with the lyrics of the song, but there are exceptions. These type of music videos tends to be shown in a song which may have appeared in a movie, which can be easily realized. A good example of this is "Rio" song by Taio Cruz

Concept Based Video

This type of music category is based on a particular concept or idea. These types of videos are seen as unusual due to the fact that they have used a particular editing or filming technique.

Questionnaires For Music Video

Questionnaire

1. Male [ ] Female [ ]

2. Age: Under 18 [ ] 18-25 [ ] 26-35 [ ] 36-40 [ ] Over 40 [ ]

3. Do you prefer music videos that include special effects/animations?Yes [ ] No [ ]

Why?

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4. What aspects of a music video make it more interesting for you to watch?

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5. Do you like to see dance routines?Yes [ ] No [ ]

6. What’s your favourite music video?

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Why?

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7. What’s your least favourite music video?

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Why?
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