Intertextuality In Music Videos

Intertextuality is when one type of media refers to another type of media. Music videos borrow ideas from other music videos, movies or video games.

For example Shania Twain's "Man I Feel Like a Woman", she borrowed ideas from Robert Palmer's "Addicted to Love". This type of intertextuality uses other music videos to get their ideas from. There are occasions when music artists use scenes from movies, to apply in their music videos. For instance in Madonna's "Material Girl", she has used ideas from the movie "Gentlemen Prefer Blond"- the dance sequences, and has applied the same idea to her music video, with identical costumes and props. Another way of showing intertextuality is by grabbing ideas from video games- The Red Hot Chilli Peppers's "Californication" uses ideas from the video game "Grand Theft Auto" due to the fact that the audiences (like myself), think that the band members are controlling the scenes on the visual. An advantage of using ideas from video games is that it can attract interests from young generations, since they are mostly involved with gaming.