Goodwin's & Laura Mulvey's Analsis Of Music

Goodwin's Theory

Goodwin has stated in his theory that there is a relationship between the lyrics and the visuals, with the visuals illustrating the lyrics, as well as mentioning that there is also a relationship between the music and the visuals. In his theory it is also mentioned that record companies mostly demand a lot of close-ups of the main artist or bands. He also stated that voyeurism is present in many music videos, and lastly that there are likely references to intertextuality.

How its going to apply to our video.

Our video will show characteristics from "Pop" genre, since the music itself falls under the Pop genre. There would be relationship between the lyrics and the visuals at different intervals, however it can't be seen the whole way through. Since we are planning to shoot the video in a night club (majority of it) i think that there will be a relationship seen between the music and the visuals, since the song is a very fast beat type. The editing will also be fast paced to keep up to speed with the visuals and the music. We are not sure whether we are going to show voyeurism of the female body in our video, however there are ideas. We haven't thought about using any intertextual references yet.

Laura Mulvey's Theory

Laura Mulvey came out with a theory called the "Male Gaze", which basically is when the audiences are put into the perspective of a heterosexual man. Her theory also stated that sexism didn't only exist in texts, but also on the way they were presented.

She came out with three "looks" that occur in films to serve to sexually objectify women.

1. The first "look" is how a male perceives a female character.

2. The second "look" is how a spectator feels seeing the female character on screen.

3. The third "look" combines the first and second "look", and allows the male target audiences to take the female character as their own personal sex object, due to the fact that they can relate themselves to the male character, whom they believe they re looking through.

How its going to apply to our video.

We are going to have a male character, whom is a flirty, player type therefore the male audiences can relate themselves to the male character, since the location is mostly set in a night club, the target audiences can relate it to themselves and feel as if they are with the rest of the cast.