The target audience for our music video are "Pop lovers", however they don't have to be interested in the Pop genre, because our music video will grab attention from all directions. They could be Pop-Rock, or just Pop fans. We are mainly aiming to target both male and females between the age of 16-20. This is due to the fact that at these age groups most teenagers will tend to be clubbing, drinking etc, so our song will straight away grab their attentions. However the older generation can also listen to it, since the music brings a sense of joy, and there isn't a specific age to music.
The social demographic is where people are placed into groups, according to their interests and class- high class, middle class and low class. In the social demographic standards, we are aiming to target the groups B, C1 and C2. This is due to the fact they are the middle class people, and they have a job where they get paid a fair amount. It could however attract some kind of attention from the lower class, due to fact that, they are teenagers who are interested in drinking, smoking etc.
The audiences could also like other music- Michael Jackson's "Thriller"- which was a massive hit among every person, we aim to bring the same dilemma but mainly aiming people from ages, gender and class as I've mentioned above. We also aim to attract interests from all ethnic groups. To be honest, people who are a "clubbing type" will love this music video, because it is based on their situations.
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