Analysis Of Music Video

California King Bed- Rihanna

At the start of the video we identify a medium shot of Rihanna laying in grass. As the video progresses there are alot of close-ups seen, which shows us to see all the information- like tattoo's. The close-ups show all the emotions of the artist singing. Editing wise the video contains lots of elements, such as fading which brings the video to live. Laura Mulvey's "Male Gaze" theory we look at the artist from a heterosexual point of view. Her clothes are very little- symbolizing her as a angel, and that she shouldn't be left alone. the video is slow paced- which brings all the emotions out, and the lyrics are also slowed down to synchronize with the video. There are alot of sex appeals, due to her attitude in the video- touching her body as if someone else is. The uses of feminine colours suggest that her target audiences perhaps are women, and young teenagers.

Lighters- Bruno Mars ft. Eminem

The video opens up on Bruno Mars on the piano, the location is very unique because you wouldn't expect a person playing a piano in a garage. The room Eminem is seen in, follows the stereotype of low class people seen as unclean. The room is all spread out with mess, and not cleaned up, clothes everywhere. He also seen wearing hoodies, which brings back the "bad boy" image. There are locations such as tunnels, where thugs are seen, in this video Eminem is seen as the "bad" person and Bruno Mars as the innocent one. The video is also fast paced, with collaborates with the lyrics. The editing is also fast paced. Royce is seen in a prison, which symbolizes his dark side, due to the uses of lighting. They have used wide range of camera shots to make the target audience interacted. It is very amazing to see the contrast between a person playing a piano, and then a few shots later there is two people who are identified as "criminals". When there is low lighting- dark, the mis-en-scene refers back to the name of the track "bad meets evil", due to the fact that the dark lightings suggest evilness. When the person is in prison, on the walls graffiti is seen, which stereotypically shows that the low class people are involved in street graffiti.